'Thinking outside the box' is not enough ...
For everyone except HR.
Innovation is like an extreme sport
There's little more satisfying than being so far over the edge you see things nobody else has seen before.
This is what true innovation is about.
It's that sense of being so in the moment its got a name, its called Flow-State (Csikszentmihalyi & Nakamura).
That is what we aim for.
We also know innovation for innovation sake is no reward. The 'trick' is to find a product that consumers need.
You are society's safety net when bad things happen. Seeing when trends and events make holes in that net is your opportunity.
That's what we mean by innovation.
See you on the edge!
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